August 10, 2022


Business Activity

How Samsung Malaysia Electronics has acknowledged its producer as the most well-liked employer

Samsung Malaysia Electronics bagged a slew of awards on the HR Excellence Awards 2021, Malaysia, notably:


  • Silver for ‘Excellence in Employer Branding’
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  • Gold for ‘Excellence in Graduate Recruitment’ 
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  • Bronze for ‘Excellence in HR Communication’
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  • Gold for ‘Excellence in Management Growth’
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  • Gold for ‘Excellence in Expertise Acquisition’ 
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  • Gold for ‘Excellence in Full Rewards’
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On this interview, Pauline Ng, Head of Human Assets & Fundamental Affairs, Samsung Malaysia Electronics, shares that the agency’s HR technique rides on its EVP, which is ‘Do What You Can’t’ – and the way this refrain permits the era of human-pushed improvements that defy boundaries to improvement. 

Q What’s your organisation’s worthwhile HR tactic, and what are some milestones you will have attained alongside this journey?

Our HR strategy rides on Samsung’s employer value proposition (EVP), which is ‘Do What You Can’t’ – to provide human-driven improvements that defy boundaries to progress. We goal on growing our producer because the chosen employer, and strengthening personnel engagement.


With the EVP at coronary coronary heart, we now have responded to the most recent troubles with nicely timed interventions and interplay.


We additionally prioritise the wellbeing of our employees, and endeavour to current employees with means to generate a conducive dwelling workspace with every single day communications in regards to the present-day situation because of e-mail, digital townhalls, as correctly as on-the-go interactive digital discovering platforms that provide our workforce with development choices. By inserting our people first, we additionally enhance our employer producer. This has had a optimistic ripple end result on graduate recruitment, administration improvement, experience acquisition and full advantages.

Q How has this system assisted you receive your HR priorities, and what job has the management performed in serving to make this initiative a fact?

This HR method has served us perform a lot of optimistic outcomes in 2021, one in all which is a rise in our normal employee engagement score by 11% in distinction to the calendar 12 months simply earlier than. This was produced attainable with the super assist given by our President who’s a fervent believer of ‘making the office nice’ by means of seamless collaboration amongst all departments, utmost therapy amongst colleagues, and making certain a unbelievable and respectful function environment.

Q Sudden roadblocks are part and parcel of executing any initiative. What have been a few of the limitations that you just and your group skilled although rolling this out, and the way did you appropriately get earlier them?

The lockdowns and motion controls we skilled skilled an unlimited affect on each equally inner and exterior engagement features. This, coupled with the frequent modify of countrywide SOPs, named for temporary and environment friendly HR initiatives.


Inspite of the roadblocks, we saved engagement by taking smart safety measures to empower workers to work from residence (WFH).


We sought to equip our employees with the wanted get the job performed sources, like a private group SVPN, in buy for them to carry out with peace of mind although additionally holding the corporate’s information protected. What’s extra, to help their WFH life model and lift effectivity, we furnished our workforce with the answer to select from an array of our prime-notch merchandise and options similar to screens, tablets, telephones, and even different household electronics at subsidised buy costs. By turning into uncompromising in our EVP – ‘Do What You Can’t’, we overcame the hurdles.

Q As evidenced by the earn, this initiative clearly despatched some great advantages. What was your gameplan for measuring ROI? What are some very happy achievements you’ll be able to share with us on this entrance?

We now have customised ROIs in place which can be distinctive to pay attention areas these as graduate recruitment and management progress with the intention of assembly group targets. These are a few of our achievements:


  • 95% of latest Samsung Administration Affiliate Programme acquire-up charge,
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  • RM2.8mn improve in productiveness ranges, and
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  • Elevate of employee engagement score from 67% in 2020 to 78% in 2021. 
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Q We’re now viewing HR handle portfolios that ended up previously considered as removed from their place description. In your try, what are the highest rated a couple of strategies and traits of right this moment’s productive CHRO?

In my feeling, these are the prime three strategies and traits of right this moment’s efficient CHRO:


  1. Dialog: The pandemic has solidified HR’s operate in dealing with personnel worries in the midst of a catastrophe, and communication is important to quick implementation of SOPs and for ongoing engagement with workers.
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  3. Finish outcome orientation: A CHRO will might want to steadily align HR methods with enterprise success.
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  5. Collaboration: Collaboration is important for any CHRO to steer the crew through complexities caused by the quick alterations within the operate surroundings.
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Impression / 123RF

Examine much more interviews on why organisations have received trophies for his or her HR practices – head greater than to our Profitable Secrets and techniques’ space!

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