August 11, 2022


Business Activity

Dr. Susan Eldridge profile | College of Business Administration

A confirmed chief and avid learner, Eldridge, Ph.D., was named in July 2021 the Affiliate Dean for Faculty, Investigate and Scheduling in the Higher education of Enterprise Administration (CBA). Prior to that, she served as Director of UNO’s College of Accounting.

Her new title is also a newly developed place. And if the phrase “for College, Study and Planning” would seem all-encompassing, that would make Eldridge completely suited for the occupation.

“The faculty aspect is similar to what I have finished for a long time: advertising and marketing faculty progress and encouraging vocation progression,” she points out. “The faculty piece of this new situation is truly what drew me to it.

“I have a enthusiasm for supporting my fellow school. It’s a way to rejoice other people’s successes,” she says. “The new place is a a lot more global way to do that, and I am psyched to be working with a more substantial set of faculty and office chairs further than the College of Accounting.”

Investigation, Eldridge says, is a obligation of every college member, along with instructing and service. And, she acknowledges that analysis in business enterprise doesn’t always command the notice as exploration in science or medicine.

“Business analysis is normally a lot more utilized analysis,” she says. “For example, we conduct reducing-edge analysis in final decision-creating, which include conclusions by professionals, investors, strategists, auditors, buyers, learners, entrepreneurs, analysts, coverage-makers, and other folks. What we require to do is elevate our analysis profile. We have to have to make specific we are telling our story. If we never share the practical facet of our research as perfectly as our contributions to scholarly considered, it won’t have the impression it deserves.”

As for preparing, Eldridge has constantly seemed to the long run. She just did not see her possess potential as plainly as the ambitions she envisions for CBA.

“I do not know if I would ever have dreamed up wherever I am, or the placement I have currently,” Eldridge states. “And but, searching backward, I come to feel like I have usually been getting ready for this.”

Born in Lumberton, N.C., she grew up in a loving dwelling properly nestled not much from the two sets of her grandparents. She savored Sunday church and the fried chicken lunches that adopted, and used hrs just using her bicycle with her pals. In superior university, she performed volleyball and piano, and offered the valedictorian speech at her Lumberton Senior Higher School commencement.

“I beloved college because I cherished learning,” she states. “Math and English ended up favorites. I beloved to read through, fiction and nonfiction, and I liked diagramming sentences.”

Eldridge earned her bachelor’s degree in company administration/accounting in 1983 at the University of North Carolina (UNC) at Chapel Hill. That identical year she passed the CPA test. “That was again when it was a paper and pencil examination about two and half times,” she suggests. “I passed on my initial try.”

She went to perform for KPMG (formerly Peat Marwick Mitchell), one particular of the “Big 8” CPA companies, commencing out as an auditor.

Her identify was nevertheless Susan Williams when she satisfied her upcoming spouse, Mark, a fellow member of the Beta Alpha Psi intercontinental honor culture for accounting, finance and information techniques college students. “He was the treasurer,” she remembers. “I fondly say he took my income, and my coronary heart.”

The couple were being married in 1984 and have three young children: Jennifer, 33, who life in Tallahassee and is doing work on her doctorate in early childhood distinctive instruction James, 30, a Marine Corps. officer who gained an accounting diploma at UNL and a MBA at UNO and Mitch, 24, who is working toward a master’s degree in IT Innovation at UNO.

Right after holding positions in general public accounting and as a controller in the building marketplace, Eldridge attained her master’s diploma in accounting in 1992 at Appalachian Condition University, and her Ph.D. in 1997 at UNC-Chapel Hill. She also served as a lecturer at the University of Texas at Austin, and in 2002 joined the faculty at UNO’s CBA.

Because coming to Omaha, Eldridge has labored challenging and acquired the respect of her friends and her pupils, alongside with various honors, like the Graduate Accounting Professor of the Year Award, Dean’s Quotation for Excellent Services, Dean’s Citation for Remarkable Performance, Girl Vestey Lady of Achievement Award from the Accounting and Financial Women’s Alliance, and the Woman Chief in Nebraska Schooling Award from the Platte Valley Institute of Administration Accountants.

She stays a certified CPA and an energetic member of the American Accounting Association, the American Institute of CPAs, Economic Executives International, and the Accounting and Fiscal Women’s Alliance.

For her, a turning place was when she returned to Chapel Hill to receive her doctorate. “That’s seriously what established me on the trajectory to the place I am currently,” she states.

It wasn’t an straightforward selection to make at the time, and the realization that in a challenging final decision frequently lies prospect is a lesson she attempts to move on to her accounting learners and to her fellow school.

“Being aware of prospects is critically essential,” she suggests. “If you never remain knowledgeable, if you are not on the lookout for probable alternatives, you are not likely to expand into your full prospective. I sense quite lucky that I have developed and produced as a chief and can affect others’ life by having advantage of fantastic opportunities.”

She is self-confident her new purpose is an opportunity to increase and serve even extra.