August 17, 2022


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A showcase of city style, this NYC sneaker store affords each uncommon and mainstream kicks

A showcase of city style, this NYC sneaker store affords each uncommon and mainstream kicks

STATEN ISLAND, N.Y. — For Andrew Rosenthal, sneakers are a form of modern artwork. Contacting collector-deserving footwear an important half of popular culture and a singular ingredient of city model, the Nice Kills resident makes use of textual content like “iconic” and “aesthetically pleasing” to explain his kicks.Health

An professional in pinpointing hyperstrikes (a shoe with exceptionally restricted parts) and strange particular venture releases (all these solely designed obtainable at specific retailers), Rosenthal has invested the much better portion of a decade amassing an assortment of exceptional Air Jordan’s and different excessive profile sneakers. And for the previous two-and-a-50 p.c a number of years, the budding entrepreneur has been sharing his sneaker ardour with residents all by way of the 5 boroughs.

“I assume there’s a large misunderstanding bordering the sneaker life-style,” Rosenthal talked about recently from inside the stockroom of The Sole Dealer, the Grant City store he launched in 2019. “There are lots of people who don’t imagine it’s a sensible small enterprise, an older period that doesn’t acknowledge why 20- and 30-somethings are obsessive about these footwear. However it’s a rewarding pastime. And when you’re not a collector you probably take the whole issue as a right.”

The footwear Rosenthal is chatting about are coveted. Legendary. Some are even acknowledged by storied public sale houses like Sotheby’s, garnering bids upward of $100,000 since of their cultural significance.

That’s the reason the youthful collector has designed a second job out of securing obscure footwear for a differ of buyers. And at his maintain, he’s making a balanced stock of each of these scarce and mainstream sneakers.

“Staten Island has a extraordinarily particular sneaker demographic,” he noticed. “It’s distinctive than the remainder of the city, since people beneath are additional educated. They know what they need and so they understand how a lot they should be shelling out for it. In Staten Island, in the event that they prefer it, they get it. So it’s my occupation to fill the retailer with the footwear that borough inhabitants like.” Nurse

Carrying each factor from Air Jordan and Supreme to Yeezy and VLONE, The Sole Dealer buys, sells and trades, giving consignment services and products at an 80/20 break up. He sells each of these new and pre-owned, and capabilities much more than 300 numerous merchandise on his website online, with sneakers ranging in promoting worth from $50 to $1,250 (Nike SB Dunk “Grateful Lifeless,” initially produced in 2020 and retailed for $110). The store additionally has a sturdy on the web presence.

“The business is flourishing,” Rosenthal mentioned. “Some individuals purchase these footwear to exhibit them, different people purchase to re-offer, after which there are these who placed on them. We cater to every particular person and nearly each simply one in every of individuals individuals.”

The Sole Dealer, a sneaker maintain and consignment store in Grant City, makes a speciality of tough-to-locate sneakers. December 2, 2021. (Staten Island Advance/Jason Paderon) Jason PaderonJason Paderon

Rosenthal, a registered nurse, mentioned sneakers have been at all times a curiosity. He acquired his start within the enterprise 10 many years in the past, inspired by his brother, Dylan, who skilled been looking for sneakers for purchasers for many years.

“I bought my preliminary pair of Jordan’s in 2009, and after I wouldn’t say I beloved footwear from the beginning out — it’s at all times been a big portion of me,” Rosenthal mentioned, revealing he presently has 50 pairs in his particular person nicely-curated personalised assortment. “I’ve often been a collector. My father used to collect baseball taking part in playing cards and comics — I actually really feel like he handed that right down to me. I’ve 1 pair that’s price $20K. I by no means ever thought I’d be within the placement to amass this sort of sneakers, however it’s all about staying within the applicable put on the proper time and producing nice relationships. You form of tumble down a rabbit gap whenever you’re doing this, however with each receive you turn into way more educated and well-informed about your product.”

And shortly after setting up a potent group on Staten Island, Rosenthal opened a 2nd spot in Williamsburg, Brooklyn, in 2020. Discovered throughout the road from Supreme skate retailer on Grand Road and named The Sole Dealer BK, the shop skilled greater than a half-million {dollars} in product gross sales in the course of its very first yr in small enterprise, in line with Rosenthal.

“Working troublesome and opening a enterprise enterprise in my hometown was an enormous accomplishment,” he mentioned. “However incomes model recognition and opening a second retail retailer was a pinnacle second for us. We’re nevertheless a perform-in-progress, however I’m very happy with what we’ve completed.”

Rosenthal credited his success to the personal vibe he assignments in each of these of his retailers — he claimed he believes purchaser firm is paramount, and he treats his crew and buyers like family members. He additionally respects his buyers’ searching for practices and operates with them to provide the best fee possible.

“We’re a small Staten Island enterprise enterprise and we now have that mom-and-pop vibe,” Rosenthal defined. “I’m a consumer myself, and that’s how I tactic managing my firm. What we’re enterprise listed right here can’t be replicated.”

Sole Broker brings rare sneakers to Staten Island

Rosenthal opened The Sole Dealer on Staten Island in 2019. He opened a subsequent spot in Williamsburg, Brooklyn, in 2020 known as The Sole Dealer BK. (Staten Island Advance/Jason Paderon) Jason PaderonJason Paderon

The son of two self-produced enterprise individuals — his mother bottles and sells her personal line of salad dressings and his father owns a plumbing service company — Rosenthal mentioned he was inspired by their function ethic when figuring out to launch The Sole Dealer. Notably selective within the footwear he purchases, favoring sought-soon after Air Jordan’s and Yeezy’s, Rosenthal reported he’s usually on the hunt for samples and collaborations — sneakers that have been being solely formulated in tiny figures.

Just like the Scarr’s Pizza Air Energy 1 Low, which ended up created by sneaker don DJ Clark Kent and Scarr Pimentel, founding father of the legendary Scarr’s Pizza on the Decreased East Side, in 2019. Solely 48 pairs of the pizzeria-inspired kicks have been being constructed, all of which have been gifted to buddies and family. When a single of the pairs resurfaced on line, it was snapped up and inevitably auctioned by Sotheby’s for greater than $121,000.

Sole Broker brings rare sneakers to Staten Island

Scarr’s Pizza on the Reduce East Side collaborated with Nike to create this Air Drive 1 Low. This distinctive version is a single of solely 48 pairs acknowledged to be developed. A single of these pairs not too way back purchased at a Sotheby’s public sale for about $120,000. Right here, a pair of the scarce footwear are pictured at The Sole Dealer. (Staten Island Advance/Jason Paderon) Jason PaderonJason Paderon

“You may have automobile or truck collectors who like older, classic automobiles and vans and there’s all those that purchase more moderen designs — it’s the similar manner with footwear,” Rosenthal claimed. “Some spend money on typical launch — a mass-made Air Jordan — however many others select to commit their cash on something far more iconic, like a shoe that MJ wore himself.”

The shoe Rosenthal wears nearly every day? The Jordan 4 Retro Bred, much better recognised as “Black Cement.”

“They’re adaptable,” he claimed.

Rosenthal is in the middle of motion of renovating his Grant Metropolis retailer, introducing place for far more storage, contemplating the truth that the demand from clients for his product has grown exponentially. In the long term he reported he hopes to develop the producer even additional extra.

“Typically I simply can not assume how speedy this group has grown,” he concluded. “It’s my intention to retain constructing on it within the potential.”

Sole Broker brings rare sneakers to Staten Island

The extremely distinctive “What the Dunk?” launched by Nike SB is designed from 31 distinct Nike SB Dunks. The Sole Dealer has two pairs. December 2, 2021. (Staten Island Advance/Jason Paderon) Jason PaderonJason Paderon