Website speed matters. It’s not just tech stuff; it impacts how visitors see your site and where your website will rank on search engines and more. Slow websites are more than just a minor issue, they significantly impact user experience and SEO.
In our fast-paced online world, people want pages to pop up instantly, and when it takes time, users are more likely to bounce and dumb the website. It causes the low ranking of your ecommerce website on search engines and impacts its sales.
From an SEO perspective, Google and other search engines use site speed in their rankings. Sluggish sites can slip down search results, making it a hassle for users to find you. Hence, boosting the speed of your website with webpage speed optimization software or manual is vital that you can’t overlook.
Additionally, BigCommerce has a large user base that makes it a valuable choice for upcoming business owners. Thus, in this blog, we will explore the reasons that impact the speed of BigCommerce website.
Reasons Behind A Slow-Loading BigCommerce Website
These are the prime reasons why your website is struggling with the slow loading speed.
Large Images and Media Files
The main reasons for a slow-loading ecommerce website are bulky images and media. Large-size images soar the data and slow things down.
To solve this issue, you need to optimize the images, cut dimensions, and use the right formats. You keep the visuals but make things load much faster. It will help the visuals of your website to load faster.
Unoptimized JavaScript and CSS
Another big issue for slow-loading ecommerce stores is bloated code. If JavaScript and CSS aren’t streamlined, your browser can’t scan them quickly. You need to fix those heavy codes and files.
The simple process is to minify the extra codes and materials and combine the multiple-size files and code to load them instantly.
Excessive HTTP Requests
Too many resource requests can also put the brakes on. Each request to external stuff like scripts and fonts takes time.
You can solve these issues by combining the files into one, using fewer third-party scripts, and adding a content delivery network for effective speed enhancement.
Lack of Browser Caching
Browser caching is like a shortcut. It stores essential data and visuals of your site on a user’s device, so they don’t have to re-download everything each visit.
If you don’t use browser caching, it will impact the performance of your BigCommerce store. Thus, enable browser caching for smooth performance.
Inadequate Hosting Services
Picking the wrong host can stall your site. Low-quality hosting may not offer enough server support. Pick a private hosting provider rather than a commercial one.
Additionally, assess your hosting needs and level up to a more robust plan or provider that matches your site’s traffic and resource requirements.
Unoptimized Theme
Themes are important components of your website’s loading speed. Some themes are customized with extra elements that make them load slowly.
Thus, choose themes that are well suited to your business design, well optimized, and provide a more pleasant user experience.
Unnecessary Third-Party Scripts
Adding too many third-party scripts like analytical trackers or social widgets can impact your BigCommerce loading speed. To fix this, assess the requirements of each script. And if there is something that you don’t need and are not in use anymore, remove them and keep the ones that are essential to you, and don’t hamper your website speed.
Absence of Content Delivery Network (CDN)
A CDN can supercharge your site by spreading content across servers worldwide. It serves data from the nearest server, slashing load times. Implement a CDN, especially when you cater to a global audience, for a speedy website no matter where users are.
Database Overload
Too much data or inefficient queries can make your site sluggish. Slow queries delay page generation. Optimize your database: streamline queries, improve indexing, and keep it in a proper manner. A clean database means a faster site.
Not Using Compression
It is a process of compressing and reducing the size of heavy elements such as images, scripts, and stylesheets without losing their quality. Uncompressed files can harm your BigCommerce website. Thus, enable compression methods like GZIP to cut data transfer sizes and speed up your site.
Thus, these are the prime reasons behind your slow website. By fixing them, you can improve the quality of your store. Also, you can get help from BigCommerce speed optimization tools like Website Speedy that boost the speed and provide enhanced user experience.
Conclusion
Website is a very important component of your business ranking, performance, and audience retention. If you lack these elements, you will not get the sufficient outcome and consumer engagement.
In this blog, we explained the way to fix the main issues that cause the slow BigCommerce website loading speed. The way to fix them is by optimizing the images, compression, right hosting services, removing unnecessary codes, and more. Also, you can get help from a tool like Website Speedy to fix it more accurately.
